About Ather

Platform Strategic Growth Product Manager

Data Driven | Problem Solver| Digital Transformation Leader | Product Innovation Specialist

Bio

I am a results-driven product manager with a passion for driving digital transformation and aligning cross-functional teams to deliver innovative solutions. With a proven track record in B2B growth strategies and agile product development, I bring a unique blend of strategic vision, technical expertise, and data-driven decision-making to every project. I specialize in crafting and executing product roadmaps that lead to exceptional financial performance and long-term growth.

My journey began as a software engineer, where I honed my problem-solving skills and attention to detail. Over the years, I transitioned into product management, leveraging my technical background to build products that enhance user experience and drive business outcomes. From managing content platforms to leading B2B product transformations, I have consistently focused on optimizing KPIs, improving user engagement, and boosting revenues.

In my current role as a Product Manager - Platform Strategy and Growth at SenatorWeRunAds, I lead cross-functional teams, manage strategic partnerships, and spearhead initiatives that accelerate time-to-market and ensure seamless product launches. I thrive in collaborative environments, working closely with engineering, sales, and marketing teams to align product initiatives with broader business goals.

I am committed to continuous learning, holding certifications in digital product management, project management, and agile methodologies. I believe in leveraging data and customer insights to drive innovation and build products that not only meet but exceed expectations.

Noteworthy Skills

I bring a diverse and robust set of skills to the table, enabling me to contribute to every phase of the product lifecycle with confidence and precision. From conducting in-depth customer interviews and creating journey maps to hypothesis validation and market research, I excel in crafting strategies that are both data-driven and user-centric.

My expertise extends to digital marketing, UX design, and data visualization, allowing me to create products that not only fulfill user needs but also deliver exceptional experiences. I have a strong command of wireframing, prototyping, and applying design principles to bring ideas to life while keeping the end user in focus.

Throughout my career, I have leveraged a wide range of tools to achieve project goals efficiently. My proficiency includes product and design tools such as Whimsical, Figma, Uizard, ProductBoard, Miro, Adobe Suite, and Roadmunk, as well as data and AI tools like Looker, MixPanel, Tableau, Excel, Optimizely, GA4, Google Tag Manager, and OpenAI.

In addition to technical tools, I am adept at using organizational tools like Slack, SharePoint, HubSpot, Jira, and MS Teams to streamline workflows and foster collaboration. My knowledge of SCRUM and Agile methodologies, combined with project management skills, ensures projects are delivered on time and align with strategic objectives.

With my ability to use data and insights to inform decisions, as well as my technical proficiency in creating intuitive, market-driven products, I approach product management holistically—bridging technical, user-focused, and market-oriented perspectives seamlessly.

I am passionate about leading with empathy, mentoring teams, and transforming challenges into opportunities for growth.

Let's Connect

Feel free to reach out if you'd like to discuss professional opportunities, collaborate on side projects, or share your thoughts and feedback. I'm always open to new conversations and will strive to respond as quickly as possible. Looking forward to connecting with you!