I am a highly skilled product manager with extensive experience in driving digital transformation, leading agile product development, and aligning cross-functional teams for product innovation. With a proven track record across B2B growth strategies,I excel at building strategic partnerships, managing product roadmaps, and delivering exceptional financial results. I specialize in optimizing KPIs and leveraging data-driven insights to boost conversion rates and user engagement.

6+

10+

Years Experience

Products

$10M

Gross Revenue Generated

My Resume

Work Experience

Product Manager - Platform Strategy and Growth

Senator We Run Ads | Berlin, Dubai

2023 - Present

  • Successfully tripled (3x) the feature delivery times of our roadmap through the implementation of a clear process, leadership buy-in, and cross-functional support.

  • Mentored other Product Managers and directly managed a team of data analysts, developers, and QA managers, fostering effective communication and collaboration.

  • Developed and implemented a company-wide Key Performance Indicator (KPI) system, increasing revenue tracking accuracy to 99% and enabling data-driven decision-making across departments.

  • Streamlined the online purchasing process, improving user experience and introducing new features and payment systems, resulting in a 25% increase in conversion rates.

  • Owned the end-to-end product lifecycle for a B2B and B2C e-commerce platform, delivering a 25% boost in monthly active users and a 30% increase in site engagement.

  • Enhanced checkout experience with new payment features, reducing cart abandonment rates by 10%.

  • Spearheaded integrations with multiple PSPs, enabling seamless alternative payment options for customers.

  • Designed a comprehensive roadmap from MVP to market-leading product, leveraging customer feedback and innovation.

Product Manager - Digital Transformation

Betasoft Ltd. | Dubai

2018 - 2022

  • Launched a new product line to the customers of our existing customer, which enabled +20,000 possible new paid users instantly.

  • Led MVP development and go-to-market strategies for, a custom-built CRM system driving successful 0-to-1 product launch.

  • Defined and executed strategic product roadmaps for B2B digital transformation initiatives, supporting 20% YOY business growth.

  • Developed customer-focused solutions by analyzing market trends and implementing automated processes to enhance efficiency.

  • Established the initial Product Process Lifecycle and organized the company’s first product Scrum team.

  • Collaborated cross-functionally with engineering, marketing, and sales teams, ensuring alignment and successful product launches.

Digital Product Consultant

SquareOne Technologies | Riyadh

2016 - 2018

  • Spearheaded MVP design and GTM execution for content management platforms, resulting in enhanced B2B engagement and successful 0-to-1 product delivery.

  • Monitored KPIs to track performance and optimize customer

  • Defined and prioritized product roadmap based on market research and customer insights, ensuring alignment with strategic business goals.

  • Owned the end-to-end product lifecycle for a B2B and B2C application platform, delivering a 70% boost in customer satisfaction and a 90% increase process efficiency

Software Engineer

Capgemini | Bengaluru

2013 - 2016

  • Collaborated with offshore resources to implement changes and maintain the availability of the content management environment.

  • Integrated SAP BO reporting system into business intelligence sales workflow.

  • Provided technical support and troubleshooting assistance to clients, maintaining a high level of client satisfaction and resolving issues promptly.