I am a highly skilled product manager with extensive experience in driving digital transformation, leading agile product development, and aligning cross-functional teams for product innovation. With a proven track record across B2B growth strategies,I excel at building strategic partnerships, managing product roadmaps, and delivering exceptional financial results. I specialize in optimizing KPIs and leveraging data-driven insights to boost conversion rates and user engagement.
6+
10+
Years Experience
Products
$10M
Gross Revenue Generated
My Resume
Work Experience
Product Manager - Platform Strategy and Growth
Senator We Run Ads | Berlin, Dubai
2023 - Present
Successfully tripled (3x) the feature delivery times of our roadmap through the implementation of a clear process, leadership buy-in, and cross-functional support.
Mentored other Product Managers and directly managed a team of data analysts, developers, and QA managers, fostering effective communication and collaboration.
Developed and implemented a company-wide Key Performance Indicator (KPI) system, increasing revenue tracking accuracy to 99% and enabling data-driven decision-making across departments.
Streamlined the online purchasing process, improving user experience and introducing new features and payment systems, resulting in a 25% increase in conversion rates.
Owned the end-to-end product lifecycle for a B2B and B2C e-commerce platform, delivering a 25% boost in monthly active users and a 30% increase in site engagement.
Enhanced checkout experience with new payment features, reducing cart abandonment rates by 10%.
Spearheaded integrations with multiple PSPs, enabling seamless alternative payment options for customers.
Designed a comprehensive roadmap from MVP to market-leading product, leveraging customer feedback and innovation.
Product Manager - Digital Transformation
Betasoft Ltd. | Dubai
2018 - 2022
Launched a new product line to the customers of our existing customer, which enabled +20,000 possible new paid users instantly.
Led MVP development and go-to-market strategies for, a custom-built CRM system driving successful 0-to-1 product launch.
Defined and executed strategic product roadmaps for B2B digital transformation initiatives, supporting 20% YOY business growth.
Developed customer-focused solutions by analyzing market trends and implementing automated processes to enhance efficiency.
Established the initial Product Process Lifecycle and organized the company’s first product Scrum team.
Collaborated cross-functionally with engineering, marketing, and sales teams, ensuring alignment and successful product launches.
Digital Product Consultant
SquareOne Technologies | Riyadh
2016 - 2018
Spearheaded MVP design and GTM execution for content management platforms, resulting in enhanced B2B engagement and successful 0-to-1 product delivery.
Monitored KPIs to track performance and optimize customer
Defined and prioritized product roadmap based on market research and customer insights, ensuring alignment with strategic business goals.
Owned the end-to-end product lifecycle for a B2B and B2C application platform, delivering a 70% boost in customer satisfaction and a 90% increase process efficiency
Software Engineer
Capgemini | Bengaluru
2013 - 2016
Collaborated with offshore resources to implement changes and maintain the availability of the content management environment.
Integrated SAP BO reporting system into business intelligence sales workflow.
Provided technical support and troubleshooting assistance to clients, maintaining a high level of client satisfaction and resolving issues promptly.
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Ather Masoodi | Product Manager